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MARKETING COORDINATOR

JOB SUMMARY
The San Mateo County Event Center is a public assembly facility which hosts a wide variety of events and produces the San Mateo County Fair, and operates the Jockey Club, a satellite wagering facility for horseracing as well as Creative Touch Catering, a full service catering and food service operation. The Marketing Coordinator plans and directs the marketing activities for all San Mateo County Event Center entities and leads our strategic channels business, including Foodservice, Venue Sales and County Fair marketing initiatives. An integral part of the Venue Services, the Marketing Coordinator is responsible for building the SMCEC family of brands by contributing to strategy and partnering with sales and Fair operations to drive business opportunities in key strategic channels through a mix of analytics, sales tools, collateral, promotions, and campaigns.

ESSENTIAL FUNCTIONS
Essential and other important responsibilities and duties may include but are not limited to the following:

  • Lead overall brand strategy for assigned projects, including creation of goals, marketing approach, audience targets, positioning and overall communication strategy.
  • Architect local plans that consider paid, owned and earned media, as well as key disciplines (e.g., social, promotions, events, etc.) to build out anchor event plans and present all information in a timely manner to key executives and partners.
  • Act as a leader and "catalyst" who inspires others to deliver bar-raising, best in class ideas and plans, eliminating barriers that may work against campaigns.
  • Identify assets needed for each campaign/initiative and communicate to relevant team(s) in a timely manner.
  • Provide creative direction and feedback to internal creative teams to ensure all is on brand and aligns with campaign strategy.
  • Oversee project budgets and work with team to track and forecast, as well as process PO's in a timely manner.
  • Monitor and analyze key marketing metrics (CPP, CPM, etc.), quality and campaign performance.
  • Oversee all SEO efforts to optimize online presence and search results in maximizing company/brand exposure.
  • Manage all online content including but not limited to social media, website, electronic posting on property. 
  • Interface with internal/external marketing support to ensure optimized content and presence that drives traffic and maximizes salesforce effectiveness.
  • Promotion, brand awareness in all markets to maintain current and execute new business.
  • B2B Marketing via cold calling, outreach, meetings, and attending a variety of events, etc.
  • Coordinating all collateral materials including, brochures, print and, etc.


QUALIFICATIONS

  • Marketing knowledge and experience, preferably marketing events and/or venues.
  • Demonstrated interest and enthusiasm for marketing and communications (advertising, digital, marketing and PR).
  • Strong project manager with a keen ability to keep projects on track. Ability to demonstrate leadership and ownership of projects.
  • Excellent communication skills and a strong ability to interact with all in a professional, helpful, courteous and tactful manner. Ability to communicate effectively, both orally and in writing. 
  • Excellent spelling, grammar and written English skills required.
  • Excellent computer skills including proficiency with Microsoft Office (Excel, Word, and PowerPoint) and Social Media platforms. Ability to create high impact presentations.
  • Ability to handle sensitive matters and exercise excellent judgment, discretion and confidentiality.
  • Must be creative yet analytical/financially oriented, resourceful in handling project roadblocks, and be a strong executer.
  • Strong organizational and follow up skills with attention to details.
  • Ability to build and maintain positive working relationships with management, co-workers, clients and customers using principles of good customer service.
  • Willingness to be flexible and work in a fast paced environment with a changing work load and sudden shifts in priorities.
  • Requires a willingness to take on new responsibilities and challenges as well as being open to change and to considerable variety in the workplace.


MINIMUM REQUIREMENTS

Bachelor's degree from four-year college or university; five years of marketing experience and/or training; or equivalent combination of education and experience.

Possession of or ability to obtain a valid California driver's license and current automobile insurance.

Ability to pass a criminal background check.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit. The employee is frequently required to make repetitive hand movements in the performance of daily duties. Is occasionally required to stand; walk; reach with hands and arms and stoop, kneel or crouch. The employee must occasionally lift and/or move up to 25 pounds. Must be able to speak, hear and see. Vision requirements are close vision, distance vision, peripheral vision and ability to adjust focus.

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